How Your Salon Can Market To This Group: Thinning Hair Clients
In marketing salons, the neglected group is often the people with thinning hair. Salons do not perceive it as a big potential for a client base!
Many men and women, about millions, who suffer from hair loss. Those men and women are your potential clients! They may not all be clients but this group is often neglected by hair salons while marketing.
The stigma of hair loss or baldness has led people to be ashamed of it.
This is the situation where a salon can offer help! These are some tips to consider in marketing your salon for clients with thinning hair.
Salon marketing starts when your client sits down in your chair. Begin with communicating with your client. Ask your client about what they love and what they hate about their hair.
You can ask about how your clients feel about their hair. Likely, hair loss or thinning might be brought up. Now, that is a chance for you to come in. Start telling them about hairstyle and products for thinner hair. Your clients have confidence in your ability to give advice on how they can look and feel better. You can provide your clients with a special treatment package for thinning hair.
Offer a treatment available and done in the salon and also a pack of products for home use. Explain how the products work and how to use them and also what to expect. If your clients will see how you are trying to help them, they will invite others with hair loss issues to visit your salon.
Prospect clients are motivated to come to your salon because of what they hear from your satisfied clients. If clients tried your services and products and liked them, try convincing them to tell people about it. Include photos showing before and after and videos in your website or brochure or social media account.
Consider also the age of the models as part of checking your materials for marketing. See to it that any age group can relate to your materials, images and posters.
Your brochures should contain your package for hair loss treatment. Models 45 years or older will be more appropriate. If you consider using young models only, this might alienate your older clientele.
Try to partner with businesses in your area that cater to hair loss. Hair specialists, medical practitioners and surgeons provide great opportunity for partnerships. They can provide you with more information about hair thinning and baldness. Get their permission to cite them as references. A good relationship with them will lead to a successful business.
Now make your salon grow, include services for thinning hair now. Consider these tips for salon marketing to boost your business.