With the explosion of the CBD market, more and more people are now partnering with CBD brands. In so doing, business owners are able to provide a whole variety of products. On the other hand, this can also raise a question: how do you select the right CBD oil opportunity for you?
Quality of Products
Let’s face it: there’s an entire range of junk out there in the CBD market, but there are ways to make it easier to find trustworthy products.
Wide Product Range: As opposed to CBD isolates, full-spectrum CBD products have a whole variety of healthy cannabinoids, proteins, vitamins and minerals, and many others that altogether produce enhanced results (this is called the entourage effect).
No THC: If you want to stick to products that anybody can use, find those that are THC-free. THC is the cannabinoid behind that infamous CBD high.
Predictability: Choose a brand that is consistent in its formulations all throughout so that you know just what you’re getting every single time.
Variety: when you have a whole variety of products, from vapes to tinctures and more, you can meet your customers’ varying needs. Find CBD opportunities that offer great variety so that your customers don’t have to look elsewhere.
Service
With the structure of a poorly run CBD distributorship, you cannot expect a high level of service. This leads to a lot of retailer issues like unreturned phone calls, delayed orders, missing products, and so on. When selecting a CBD partner, think of a company whose level of service is known to be efficient and reliable.
Branding
As you look for companies to partner with, consider their branding. A good test in their product packaging. How is their product presentation? Do they use high quality materials? Always find a good brand to identify with.
Marketing Support
Educating your customers and workers regarding the benefits of CBD will be a lot easier if your company providers strong marketing support. When evaluating the marketing support offered by a brand, check if they provide samples, brochures, and other types of marketing assistance. Most importantly, know if they have a proven MLM strategy.
Reasonable Pricing
In most cases, full-spectrum CBD products are within the same price range, but differ mainly in formulation and product type. This is the most important part of understanding your customers’ wants and needs. Formulation strength is where price point and customer interest diverge the most. There are products in 2000 mg or 3000 mg formulas, and not many people will buy them. They would usually want products that have weaker and cheaper formulations but still effective nonetheless. If you’re looking for success in the CBD market, these products are best for you to get started.